FairPrice Group
Qi Da Yeo currently serves as the Head of Finance and Strategy for the Food Service Business and the Head of the Finance Supply Chain Business Unit at FairPrice Group since September 2020. Prior experience includes co-founding Gogmul L&C Sdn Bhd, where Qi Da Yeo developed products and expansion strategies for the beauty care brand OGOKCHA. At Kellogg Company, a tenure from June 2012 to October 2018 included roles such as Finance Director for SEA/HK/TW, where Qi Da Yeo optimized financial performance and led strategic initiatives, and Corporate Finance and Reporting Manager, successfully overseeing SAP transitions and M&A activities. Previous positions at Procter & Gamble involved significant financial analysis and cost management efforts that contributed to the profitability of the Pringles brand in Asia. Educational background includes a Bachelor of Business Administration in Banking and Finance from Nanyang Technological University Singapore.
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FairPrice Group
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FairPrice Group was established in 2019 by bringing together NTUC FairPrice, NTUC Foodfare and Kopitiam to cater to evolving consumer needs. Together with NTUC Link, we optimise the resources of our social enterprises and leverage their respective strengths to deliver quality, affordability, convenience and an enjoyable experience for all. With an extensive network of over 570 touchpoints as well as online, we provide an integrated array of products and services on Everything Food - from groceries, ready-to-cook and ready-to-eat offerings, to on-premise meals and food take-aways. Our Fairmily of over 13,000 employees are driven by our common purpose of nourishing generations and making life better for all. We are proud to serve our community and we do good by giving back to Singapore. Our impact touches people from all walks of life, from newborns to the elderly. We are here to make a difference – in the past, present and for generations to come. If you share our passion for Everything Food, Everything Good, Everyone, Every Day, join our Fairmily now!