Shannon Gaffney

Shannon Gaffney has a diverse work experience spanning various industries. Shannon began their career as an Associate Stylist at EngieStyle, where they assisted on photo shoots and helped with various fashion week events. Shannon then joined The Red Toad Boutique as an Assistant Buyer, Stylist, and E-commerce Coordinator, where they provided personal shopping advice, handled inventory management for the website, and facilitated trunk shows. Shannon then transitioned to Toys"R"Us as an Assistant Buyer, working on advertising, sales analysis, and planogram development. Shannon later joined Babies "R" Us as an Assistant Marketing Manager, revamping their email series and managing creative submissions for e-newsletters. Shannon then moved to Verizon as a Digital Marketing Consultant before joining CSS Industries, Inc. as a Product Marketing Manager, responsible for creating marketing materials, collaborating with cross-functional teams, and managing social media campaigns. Their next role was at IG Design Group Americas, Inc. as a Digital Marketing Manager, where they planned and created content for social media accounts, developed social strategies, and grew the E-commerce business. Most recently, Shannon joined Fashion Fights Cancer (FFC) as a Social Media Intern and is currently working at Fairy Tales Hair Care, Inc as a Social Media Marketing Manager.

Shannon Gaffney obtained their Associate's Degree in A.F.A. Fashion Merchandising from County College of Morris, where they studied from 2011 to 2013. Shannon then pursued their Bachelor's Degree in B.F.A. Fashion Merchandising from Centenary University, completing their studies from 2013 to 2015. In addition to their formal education, Shannon has also obtained certifications in Social Media Marketing: Managing Online Communities from LinkedIn in February 2022 and Learning to Write Marketing Copy from LinkedIn in September 2020.