Daniela Orozco

Daniela Orozco is a seasoned professional in visual merchandising with extensive experience in brand management. Currently serving as the Product Manager for Visual Merchandising of International Brands at Falabella since July 2018, Daniela oversees the development and execution of visual merchandising concepts across 26 national stores, ensuring brand consistency and visual appeal. Previous roles include Product Manager for various categories at Falabella and Visual Merchandiser for brands like Cat, Merrell, and Hush Puppies at Forus S.A., where Daniela was responsible for designing and monitoring visual merchandising strategies. Additionally, experience as a Marketing Analyst involved developing marketing strategies for brand positioning. Daniela holds a Bachelor's degree in Graphic Design from Universidad del Norte.