Loreto Castro

Loreto Castro is a seasoned professional in retail and e-commerce, currently serving as Product Manager for Omnichannel Textil Hogar at Falabella Retail S.A since September 2016. In this role, responsibilities include budgeting sales and margins, selecting seasonal assortments based on sales history and trends. Previous positions at Falabella encompass roles as Product Manager for Ecommerce Deco Hogar, focusing on optimizing digital metrics for improved navigation and key performance indicators, and as Category Manager for Ecommerce Muebles, aimed at enhancing product offerings and pricing strategies. Prior experience includes guiding tourism experiences at Explora and completing a professional internship at CMPC, where data analysis contributed to process improvements. Loreto holds a degree in Engineering from Universidad de los Andes and completed a web analytics course at Pontificia Universidad Católica de Chile.