Maria Paula Mesa Castro

Maria Paula Mesa Castro is an experienced marketing professional currently serving as Gerente de Medios y Marketing Digital at Falabella since August 2022, after holding the position of Subgerente de Medios y Performance. Prior to Falabella, Maria Paula worked as a Digital Marketing Specialist at Jerónimo Martins from November 2021 to August 2022 and as Coordinador de Marketing Digital at Sodimac Colombia from August 2014 to November 2021, where responsibilities included leading digital strategies and managing digital assets. Additionally, Maria Paula's experience encompasses roles in data analysis and digital media planning. Educational qualifications include a degree in Marketing and International Business from Universidad Sergio Arboleda, a Master’s in Consumer Psychology from Fundación Universitaria Konrad Lorenz, and ongoing studies in Digital Marketing at Partners Academy.