Krista Short

Krista Short has a diverse work experience spanning over 25 years. Krista started their career as a Newscast Director at ABC-KSAT-12 in 1996 and worked there until 2001. Krista then joined Alphagraphics as a Print Consultant where they coordinated design and print projects and developed business through cold calling and networking. In 2003, they became a Sales Consultant at The Trade Group, where they facilitated all elements of trade show execution and identified business opportunities through research and networking. In 2010, they were promoted to the role of Marketing Manager at The Trade Group, where they managed various marketing activities such as website development, email marketing, social media strategy, trade show coordination, and new product launch. Krista also reported directly to the President and executive team with monthly metrics to prove increased ROI. After five years in this role, they joined Falcon Structures as the Director of Marketing, bringing their extensive B2B marketing experience and bridging the gap between sales and marketing. In 2023, they were promoted to the role of VP of Marketing at Falcon Structures. Overall, Krista Short has demonstrated their expertise in marketing, sales, and leadership roles throughout their career.

Krista Short attended Ohio University from 1992 to 1996, where they obtained a Bachelor's degree in Telecommunications and Journalism.