Jennifer Roolf Laster

Jennifer Roolf Laster currently serves as the Deputy Director of Executive Communications at Endeavors since March 2023. With extensive experience spanning over two decades, Jennifer has operated Laster Ltd. as a Writer and Editor since January 2001, providing writing and editing services for various corporations, agencies, and publications. Prior roles include significant positions in internal communications at Whataburger from July 2009 to March 2023, entertainment writing and criticism at the San Antonio Express-News, and public relations leadership at both the University of the Incarnate Word and Texas Lutheran University. Jennifer's career began in journalism as a reporter at Seguin Gazette and as the Teen Editor for the San Antonio Express-News. Educational credentials include attendance at Texas Lutheran University and the University of the Incarnate Word.