Eric Mello

Director of Marketing & Communications at Family Health West

Eric Mello has a diverse work experience in marketing and communications. Eric is currently the Director of Marketing & Communications at Family Health West, where they have modernized the organization's approach to marketing and communications. By developing an internal marketing team, they have reduced reliance on outside vendors, resulting in improved project turnaround time and campaign effectiveness. Additionally, they led the organization through a successful rebranding effort, reducing confusion among referring facilities and breaking down silos within the organization.

Prior to their current role, Eric worked as a Marketing Manager at SCL Health from 2015 to 2020. Here, they developed and executed marketing plans for priority clinical and service areas, utilizing various marketing channels and techniques. Eric also analyzed market intelligence and trends to improve marketing strategy and outcomes, while tracking and evaluating the success of marketing activities.

Eric's earlier experience includes working as an Adjunct Professor at Colorado Mesa University from 2014 to 2015, where they likely taught courses related to marketing. Eric also served as a Sr Marketing Director at COBB & Associates from 2004 to 2015, overseeing diverse clients and handling budgeting and communication timelines. Eric'sprofessional journey began as an Account Executive at Cumulus Broadcasting from 2002 to 2004.

Overall, Eric's work experience showcases their expertise in marketing and communications, strategic planning, and team leadership.

Eric Mello pursued their education starting in 1990 at California Polytechnic State University-San Luis Obispo, where they obtained a Bachelor of Science degree in Animal Science in 1995. Following this, from 1998 to 2000, they enrolled at Colorado Mesa University and earned a Bachelor of Arts degree in Marketing/Management.

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Timeline

  • Director of Marketing & Communications

    January, 2020 - present