Fan Out helps B2B SaaS brands like Stripe, Mercury, Littlebird, Faire, and more build credible public proof for AI search.

AI search is increasingly shaped by what the public internet can corroborate about your brand, not just what your brand says about itself.

That means Reddit threads, YouTube videos, LinkedIn posts, customer stories, creator explainers, partner content, reviews, forums, and community conversations are becoming part of the source layer AI engines learn from, cite, summarize, and recommend.

Fan Out helps brands intentionally build and strengthen that source layer through off-site AEO strategy, Reddit participation, advocate activation, YouTube and LinkedIn strategy, and community-led content.

Our work helps brands answer questions like:

What does the internet around our brand currently say?

Which third-party sources are shaping AI answers in our category?

Where are we absent, misunderstood, or under-supported in public conversations?

Which employees, customers, creators, partners, and advocates can credibly help explain, compare, recommend, and validate our brand?

How do we show up on Reddit, YouTube, LinkedIn, and other third-party sources without becoming spammy, fake, or painfully corporate?

How do we turn advocacy into an AEO strategy?

Fan Out is built around a simple belief:

Visibility tracking tells you what AI says now. Brandom-Led AEO creates what AI can cite next.

The brands that win the next era of search will not just be the brands that publish the most. They’ll be the brands with credible people talking about them in the right places, in the right language, for the right reasons.

Fan Out

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Fan Out

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