Dante' Johnson

Manager, Product & Licensing at Fanatics

Dante' Johnson, MPS, currently serves as Manager of Product & Licensing at Fanatics since July 2024. Prior experience includes Licensing Manager for Hard Goods at the Major League Baseball Players Association, where relationship management with over 50 licensees led to a 20% category growth in 2023 and a significant revenue increase per licensee. Prior to that, Johnson was a Coordinator in Brand Management at Beanstalk, contributing to substantial revenue growth through strategic client collaboration and managing over 40 licensees. Earlier experience includes a Business Development Internship at The Phluid Project, a Resident Assistant role at the University of Central Florida, and leading Brand Manager for Hoop Brothers. Johnson holds a Master of Professional Studies in Creative Marketing from LIM College and a Bachelor of Science in Business Administration from the University of Central Florida, along with international experience studying Entrepreneurship and Innovation in Germany.

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Fanatics

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Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.


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