Dr. Armand Farsi

Dr. Armand Farsi is a seasoned professional in the eCommerce and digital sports sectors, currently serving as GM Germany and an Authorized Officer at Fanatics, Inc. since March 2019. In this role, Dr. Farsi leads the company's growth initiatives in the German-speaking market and oversees the global Connected Commerce business. Additionally, Dr. Farsi is the Program Director for the Euro24 eCommerce program, focusing on rights activation for UEFA and various national football federations. Previous positions include leadership roles at Arvato, NETRADA Europe GmbH, and Boston Consulting Group, along with hosting podcasts like FASTBREYK and Commerce Corner. Dr. Farsi's academic achievements include a PhD in Quantitative Sociology from the University of Hamburg, where research was recognized as a finalist for the German Thesis Award.