Keith Leach

Keith Leach is an accomplished executive with extensive experience in sports marketing, consumer products, and brand management. Currently serving as VP and GM for NHL & Canada at Fanatics, Inc. since May 2019, Leach previously held senior leadership roles at Hasbro and adidas Group, where significant revenue growth and strategic partnerships were achieved. His tenure at adidas included leading the Global NHL Licensed business, negotiating key licensing agreements, and contributing to the brand's entry into the hockey industry. Leach's earlier roles at Reebok and CCM Hockey further established a strong foundation in product development, marketing strategies, and business growth within the sports apparel sector. Leach holds a degree in Kinesiology from the University of Saskatchewan and completed an executive program at Harvard Business School.