Kelly Guo

As the Chief Executive Officer of Fanatics Commerce China, Kelly is responsible for developing the business strategies and driving the end-to-end operations for the company’s omnichannel expansion into the China market.

Prior to Fanatics, Kelly held various roles across brand and channel management, strategic planning, and marketplace development at Belle International, a leading fashion and sportswear group in China, most recently serving as the General Manager for SKAP. During her tenure at SKAP, she successfully repositioned SKAP to become a high-end brand while simultaneously driving growth and profitability. Before Belle International, Kelly also spent nearly ten years across various roles at VF China and Converse China.