Fanatics
Scott Gude is a seasoned executive with extensive experience in analytics, experimentation, and ecommerce. Currently serving as Senior Vice President of Analytics and Experimentation at Fanatics, Inc. since December 2008, Scott Gude implements A/B testing capabilities and develops strategies to enhance web analytics and data segmentation, driving incremental sales. Previously, Scott held roles at Dell Inc. as Senior Marketing Manager for Online Analytics and Testing, where market enhancements significantly impacted bottom-line results, and at Advanced Micro Devices in various capacities, including Pricing Manager and Worldwide Product Launch Manager. Scott Gude's educational background includes an MBA in Strategic Management and Entrepreneurial Management from The Wharton School and a BSBA in Economics and Finance from Creighton University.
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