Wade Whitehurst

Wade Whitehurst has extensive experience in merchandising and licensing within the sports industry, currently serving as Senior Manager of Local Merchandising & Marketing for Fanatics since November 2010. Whitehurst's career at Fanatics includes roles as Director of Partner Merchandise Management and Director of Licensing & Hot Markets, where responsibilities encompassed product creation, merchandising, and managing university partner relationships alongside overseeing licensing processes for major sports leagues and collegiate clients. Prior to joining Fanatics, Whitehurst held the position of Senior Manager for Licensing & Events at IMG College, where oversight included trademark licensing for over 1,300 licensees. Whitehurst holds a Bachelor's Degree in Sport Management from Kennesaw State University, earned in 2006.