Caroline McBride

Caroline McBride is currently the Manager of Market Insights & Research at FanDuel since October 2024. Prior to this role, Caroline was with Pernod Ricard as the Manager of Brand Insights, focusing on data-driven strategies and brand optimization from May 2021 to October 2024. Caroline also served as the Strategy Manager at Hall & Partners, where responsibilities included leading project lifecycles and managing client communications from June 2019 to May 2021. Earlier experience includes roles as a Senior Analyst at Kantar Consulting and various positions while studying at Providence College, where Caroline earned a Bachelor of Science degree in Psychology and Marketing.