Mike Raffensperger

Chief Commercial Officer at FanDuel

Raffensperger oversees revenue generation across FanDuel's sportsbook, casino, racing, daily fantasy and free-to-play platforms. He also has oversight for FanDuel's content and programming assets including the company's broadly distributed cable network - TVG. Previously FanDuel's Chief Marketing Officer, Raffensperger continues to steer both the marketing and now commercial units, forming a more cohesive structure that better positions the company for success into the future. During his tenure as CMO, Raffensperger's leadership helped fuel the explosive growth and market share dominance FanDuel enjoys today. In that time, the company has surpassed its competitors in nearly every major market despite significantly less marketing investment while delivering far superior unit economic performance. This success has been powered by an agile customer acquisition strategy, disciplined approach to media and a keen eye for disruptive talent that has seen the company smartly leverage the popularity of Pat McAfee and others to enormous commercial success. Raffensperger has made FanDuel a leading advocate for responsible gambling launching bespoke advertising and signing a historic agreement with Craig Carton to serve as the company's first Responsible Gaming Ambassador.

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Timeline

  • Chief Commercial Officer

    July, 2022 - present

  • Chief Marketing Officer

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