Loren Piretra

Loren Piretra is a seasoned marketing executive with a diverse background in creator, influencer, and experiential marketing, currently serving as Chief Marketing Officer at Fanfix since November 2023. Prior roles include Vice President of Creators and Marketing at PLBY Group, where Loren co-led the launch and growth of Playboy's subscription-based social media platform. Loren founded L Piretra Ventures, offering strategic consulting services while previously working at Twitch as Global Head of Creator and Influencer Marketing and at the NFL as Senior Director of Marketing, focusing on modernizing the league's outreach through influencers. Loren's experience also includes leading community development at Red Bull Media House and extensive roles in partnerships and marketing at Red Bull, demonstrating a robust track record in driving brand growth and innovative marketing strategies. Academic credentials include a Public Relations & Advertising degree from the University of Tampa and a Diversity and Inclusion for HR Certification from Cornell University.