Peter Abbott is an experienced Intelligent Systems Lead at Fantasy, where they guide design efforts for leading global brands. With a Bachelor's degree in Graphic Communications from Norwich University of the Arts, Peter has previously held senior roles at Foolproof, where they worked on digital transformation projects across multiple countries, and at Fresha, where they established a design system that streamlined user experience across platforms. Peter's expertise includes rapid prototyping, user research, and enhancing design-developer processes through automation and coaching.
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