Randa Minkarah

Ms. Minkarah is a dynamic and strategic executive with a career spanning over 15 years of driving transformation within the advertising and media industries. With an extensive background in sales, management, business and product development, Ms. Minkarah has successfully led strategic planning, budgeting, operations, developing new revenue streams and executing upon multiplatform initiatives for both traditional and digital media properties.

Ms. Minkarah is co-founder and COO at Transform Inc., a Seattle area startup, that uses big data and predictive analytics to ignite revenue growth for media, entertainment and brands. Transform’s Media Data Platform applies data science to deliver actionable insights from the intersection of content, marketing and audience. Ms. Minkarah is responsible for Transform’s sales, marketing and finance.

Prior to Transform, Ms. Minkarah served as Senior Vice President of Revenue and Business Development for Fisher Communications (FSCI), Inc., an integrated media company, until its sale in 2013 where she had corporate responsibility for all revenues at Fisher television, radio and Internet properties and was responsible for developing and implementing its digital strategy including launching mobile applications and mobile viewing apps.

Ms. Minkarah is active as a speaker at conferences, advisor to multiple media/technology companies, and as an investor in emerging companies. She serves on the board of the Girl Scouts of Western Washington as its Treasurer and Chair of the Finance Committee, as well as board member at large for TheFilmSchool, Seattle. She earned a BFA from the University of Cincinnati, College Conservatory of Music in Broadcasting.