Far Bank Enterprises
Brita Fordice has extensive work experience in the fly fishing industry. Brita started their career at The Avid Angler in 2005 as a Fly Fishing Guide, Customer Service, and Instruction. In this role, they managed customer service, trained sales staff, supervised and motivated employees, and regularly met with sales representatives to stay up-to-date on new products and their technical aspects. Brita worked at The Avid Angler for over 11 years.
In 2016, Brita joined Far Bank Enterprises as a Technical Specialist. Their responsibilities included assisting consumers in finding the perfect fly fishing setup, supporting the Direct-to-Consumer (DTC) team and Pro Program, and updating and tracking orders through various channels. Brita held this position until May 2017.
Shortly after, Brita became a Product Developer at Far Bank Enterprises. In this role, they conceptualized, designed, and tested fly patterns. Brita also communicated with factories to ensure accurate reproduction of patterns and compliance with USFW and CITES guidelines. Additionally, they sourced materials and equipment to improve production costing and efficiency.
Brita Fordice began their education in 1998 at Washington State University, where they pursued a field of study in Biology. It is unclear whether they completed a degree at this institution. Additionally, they also attended Seattle Pacific University for an unspecified period of time, focusing on Biology. No further information is available regarding their education history.
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Far Bank Enterprises
Far Bank Enterprises is an integrated manufacturer and distributor of fly fishing products and services, including fly fishing rods, reels, waders, boots, lines, leaders, tippet, flies, performance outdoor apparel, and travel to the world's finest fly fishing experiences. Far Bank subsidiaries operate under the brand names of Sage, Redington, RIO Products, and Fly Water Travel. Our core purpose is the inspire the fly anglers through outstanding products and extraordinary experiences. Sage Manufacturing is recognized as the world’s leading producer of high-end performance fly rods, reels, blanks and accessories built for the specialty fly fishing market. Since its founding in 1980, Sage’s manufacturing, distribution and administrative offices have been located on Bainbridge Island, Washington. Redington is a leading supplier of value-driven, performance fishing tackle and apparel. Located on Bainbridge Island since 2003, the company sells its products to a wide array of specialty fishing and outdoor retailers. It’s products range from fly rods, reels, lines and vests to waders, outerwear, sportswear and accessories. RIO is a leading manufacturer and distributor of fly lines, leaders, tippet materials and related products for the fly fishing industry that is located in Idaho Falls, Idaho. In a separate transaction, RIO was recently acquired by Far Bank. Fly Water Travel is a team of fly fishing and travel experts dedicated to arranging trips to the world’s finest fishing destinations. From its inception, Fly Water has been an inspired endeavor, forged by a special friendship and a shared sense of adventure and a love of wild fisheries. We are experienced anglers and passionate travelers who are faithfully committed to making sure our customers have the best angling experience possible.