MacKenzie Mims

Mackenzie Mims is a seasoned marketing professional with a diverse background in brand awareness, communications, and sales within the wine and beverage industry. Currently serving as a Marketing Communications Associate at Far Niente Family of Wineries & Vineyards since August 2023, Mackenzie previously held multiple roles including Marketing Director and Sales and Marketing Manager at Amici Cellars. Earlier experiences include a sales consultant position at Johnson Brothers Liquor Co, where Mackenzie managed significant retail accounts, and various internships focused on marketing at North Carolina State University Poole College of Management, Riddle & Bloom, Smithfield Foods, and Hobbs Properties. Mackenzie holds a Bachelor's degree in Business Administration with a concentration in Marketing from North Carolina State University, complemented by a study abroad semester at the University of the Sunshine Coast in 2017.