Michel Farah

Michel Farah is an experienced entrepreneur and founder of multiple companies, including Farah Service - Melhorias Urbanas, established in 1986, which focuses on marketing with social responsibilities and the enhancement of green areas in São Paulo. In 2017, Michel Farah founded USE (Urban Sports Equipments) to promote urbanization and democratize physical activities through innovative equipment design. Additionally, Michel Farah co-founded Toptrends in 2004 with business partner Catherine Duvignau, a company dedicated to creating urban interventions and exhibitions that highlight artists and foster public appreciation of art and culture. Michel Farah is an alumnus of FAAP - Fundação Armando Alvares Penteado.