Daniela Shinzato is an accomplished commercial leader with extensive experience in trade marketing and sales strategies across various industries. Currently serving as the Commercial Director for Latin America at FARFETCH since July 2021, Daniela has spearheaded initiatives that resulted in a 30% increase in online sales. Previously, as Trade Marketing Director at Seara Alimentos LTDA, trade marketing strategies were developed and executed to enhance in-store visibility and commercial performance. Daniela's career also includes significant roles at Procter & Gamble and Johnson & Johnson, where strategic trade plans and sales capabilities were enhanced, directly impacting revenue growth. Daniela holds an MBA from Duke University's Fuqua School of Business and a Bachelor's degree in Business Administration from FGV - Fundação Getulio Vargas.
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