Rita Curvelo

Rita Curvelo is an accomplished Product Manager at FARFETCH since April 2022, focusing on Discovery & Consideration, and Content & Curation Tooling. Responsibilities include overseeing media solutions, homepage touchpoints, and managing an internal recommendations tool designed to enhance competitive edge. Prior roles at FARFETCH include Associate Product Manager and Trainee Product Manager, where Rita contributed to driving innovation in personalized fashion recommendations and optimizing data-driven strategies. Additionally, experience includes event promotion at Licor Beirão and logistics planning at CLiPER Cerâmica. Rita holds a Master's degree in Integrated Engineering and Management from Faculdade de Engenharia da Universidade do Porto and a Bachelor's degree from Universidade de Coimbra, as well as advanced English certification from the University of Cambridge.