Ruby Burton

Ruby (Langdon) Burton is an accomplished professional in customer relationship management with extensive experience in the luxury retail sector. Currently serving as Head of CRM at FARFETCH since January 2022, Ruby has effectively managed a team and driven significant growth in CRM channels, increasing personalization from 10% to 60% of CRM gross transaction value over two years. Prior to FARFETCH, Ruby held various roles at John Lewis & Partners, where responsibilities included overseeing CRM strategy and execution. Previous experience includes marketing roles at Mind Gym, Kurt Geiger, Harvey Nichols, and internships at EY-Seren and the Anna Freud Centre. Ruby holds a Bachelor of Science degree in Psychology from the University of Bristol.