Sumaya Dada

Sumaya Dada is a seasoned professional in content management and product technical specialization, currently serving as Senior Content Manager at Farfetch since August 2017. Previously, Sumaya held various roles at MATCHESFASHION.COM from December 2009 to July 2017, culminating in the position of Online Product Specialist Manager, overseeing teams responsible for product information and accuracy. Initially, Sumaya contributed as the first Product Technical Specialist at MATCHESFASHION.COM, enhancing the online shopping experience and reducing return rates. Early career experiences include roles at Reiss as a Sales Associate and Crowe Clark Whitehill LLP as an Accounts Assistant, complemented by internships in PR and Marketing. Academic qualifications include a BA in Fashion Business from the University of the Arts London, alongside studies in Textile Design and Foundation Studies in Art and Design.