Paloma Martinez Alvarez

Paloma Martinez Alvarez is a seasoned Product Manager with extensive experience in brand management and marketing across multiple industries. Currently at Farlabo since July 2023, Paloma oversees brands such as Montblanc, Lacoste, and Coach. Previous roles include Junior Product Manager at Bolton Group, where strategic initiatives for the Home Care category were defined, and Regional Marketing Manager for Mattel EMEA, focusing on Action Figures. Expertise extends to brand marketing for Mondelēz International and operational marketing with Puig in the Travel Retail sector. Educational qualifications include a dual degree in Business Administration and Marketing from Universidad CEU San Pablo, a Bachelor's degree from Université Laval, and ongoing studies in English Marketing & Communication at the University of the Arts London.