Alicia Ivonne Puente Alvarado

Alicia Ivonne Puente Alvarado is a seasoned professional in category management with extensive experience at Farmacias Benavides since September 2018, where roles include Sr. Category Manager OTC and Catman positions for various categories such as Belleza and Bebidas y Refrescos. Responsibilities encompass comprehensive category administration, sales analysis, commercial planning, and direct negotiations with suppliers, aimed at enhancing product profitability and achieving budget targets. Prior to this, Alicia served as an Analyst at 7-Eleven, focusing on the strategic analysis of own brands. Alicia holds a degree in Administration and Management of Enterprises from Universidad Autónoma de Nuevo León, earned in 2018.