Sandra Serna

Sandra Serna is a seasoned marketing professional with extensive experience in the consumer goods sector. Currently serving as the Head of Marketing at Farmacias Benavides since September 2025, Sandra previously held the position of Director de Marketing at AutoZone from July 2021 to September 2025. Sandra's career began at Grupo AlEn, where duties expanded over various roles from Marketing Manager to Sr Brand Manager, overseeing notable brands and product categories, including detergents and cleaning products. With a degree in International Marketing from Universidad de Monterrey, Sandra combines academic knowledge with significant industry expertise.