Fernando Gracia Barreda

Fernando Gracia Barreda is an experienced professional in the field of market intelligence and real estate expansion. Currently serving as the Director de Expansión at Farmacias del Ahorro since November 2013, Fernando focuses on real estate initiatives. Prior to this role, Fernando was the Gerente Sr. Inteligencia de Mercados at the same company, contributing to expansion strategies. Previously, from May 2005 to June 2013, Fernando worked at DeAcero as the Gerente de Inv. y Dllo de Mercados, where responsibilities included strategic planning and providing strategic information for upper management decision-making. Fernando's career began at Soriana as SubGerente Mercadotecnia, focusing on CRM and loyalty point systems. Educational credentials include a degree in Marketing and Marketing Research from Tecnológico de Monterrey and studies at Okanagan College.