Federico Paradela Resnik

Federico Paradela Resnik is currently the Digital Experience Manager & Digital Product Owner at Farmacity, where Federico oversees the company's eCommerce operations. Previously, Federico held roles such as Subgerente de Transformación Omnicanal and Lider Equipo IT, where Federico managed omnichannel projects, led IT teams, and implemented new software and web services. With a background in system development and technical support, Federico's experience spans across multiple companies in the IT sector. Federico holds a Licenciado en Sistemas degree from Universidad Centro de Altos Estudios en Ciencias Exactas.