Iryna Pashketnyk

Iryna Pashketnyk is an accomplished professional with extensive experience in digital marketing and internet banking. Since September 2016, Iryna has served as the Head of the Digital Marketing Department at Фармак, overseeing omnichannel marketing projects, online communication strategies, SEO management, and the promotion of pharmaceutical products using a variety of online platforms. Iryna's previous role as Head of Internet and Mobile Banking at UniCredit Bank Ukraine involved launching mobile banking projects, enhancing online services, and managing advertising campaigns, achieving significant improvements in user engagement and revenue. Iryna holds various educational credentials, including a Diploma in Strategic Marketing from Laba and a Chief Marketing Officer certification from Prometheus, further demonstrating a strong foundation in marketing and project management.