Diana Paola Mercado Higuera

Diana Paola Mercado Higuera currently serves as the Gerente de Trade Marketing Digital y alianzas Col / Ve at Farmatodo since September 2022. Prior experience includes roles at Merqueo from February 2018 to September 2022, where Diana Paola held positions such as Digital Trade Marketing Director for Colombia, Senior Category Manager for Abarrotes, and Business Unit Manager for Bakery and Confectionery. Additionally, a tenure at Oracle from March 2017 to September 2017 involved business development and consulting, focusing on market research and international account outreach. Earlier experience includes a role as a Technical Sales Manager at Grupo Vanti from March 2014 to February 2017, managing community relations and customer service. Education includes a degree in Economics with a focus on international finance from Universidad de La Sabana (2010-2014) and ongoing specialization in Strategic Marketing at CESA since 2016.