Carolina Madrid

Carolina Madrid currently serves as the Senior Manager of Sales Optimization at Farmer's Fridge, a role assumed in June 2023. Prior experience includes serving as Vice President of BizOps and Chief of Staff at Guardhat Inc., where responsibilities spanned people operations, investor relations, and strategic initiatives for productivity enhancement. Carolina's background also includes a tenure as Principal at Strategy&, part of the PwC network, where significant client projects encompassed global sourcing, 5G infrastructure investment models, and automotive commercial analysis. With an MBA in Strategy Consulting from the University of Michigan's Ross School of Business and a B.E. in Naval Architecture and Marine Engineering from the University of Michigan, Carolina brings a diverse skill set encompassing operations, strategy, and engineering.