Paul Poels

Paul Poels currently serves as the Chief Marketing & Sales Officer at Farmina, a global pet care company generating €400 million in revenue across 75 countries, since September 2024. Prior to this role, Paul held multiple senior positions including Senior Director Digital Marketing & Personalization at Ahold Delhaize from 2021 to September 2024, where key responsibilities included managing the Google Marketing Platform and Digital Asset Management System. Paul also worked as Chief Customer Officer at Relay42, overseeing a MarTech SaaS scale-up. Earlier in career, Paul spent over a decade at Philips, contributing to digital marketing and ecommerce optimization, as well as strategy development in various leadership roles. Experience includes strategic consulting at McKinsey & Company and KPMG, with foundational career steps at Unilever focusing on sustainability. Educational qualifications include a postdoctoral degree in Digital Marketing from Beeckestijn Business School and a Master’s in Industrial Engineering and Management Science from Eindhoven University of Technology.