Lucas Wu

The Fasano brand is widely recognized for its excellent gastronomy and services. Restaurateur Rogerio Fasano is at its helm, who made the transition from restaurants to hotels and reinvented the concept of understated luxury in Brazil. With 23 restaurants and 7 hotels, the brand became synonymous with quality, attention to detail and particularly discreet service. "Good service is subtle," says Rogerio Fasano, whose starred restaurant Fasano in São Paulo is renowned as the best Italian cuisine in the country. Four years after the inauguration of the first hotel in São Paulo, the inception of Hotel Fasano Rio de Janeiro in 2007 redefined the hotel scene in the city of Rio de Janeiro. As in São Paulo, the hotel has become a mandatory destination in Rio, hosting artists and opinion leaders from around the world. 2007 marked the partnership with JHSF, leader of the high-end real estate market in Brazil and paved the way for the continued international expansion of the brand. Fasano in Punta del Este and Fasano Boa Vista in São Paulo, also designed by Isay Weinfeld, came next to consolidate the Group as the largest luxury hospitality icon in the country. In 2018, three hotels were launched – Angra dos Reis, Belo Horizonte and then Salvador. 2020 will be the year of the new Hotel Fasano Trancoso, project "by the beach" set on a unique location by Itapororoca beach.