FASANO
Paula Bezerra de Mello has a diverse work experience spanning various roles and industries. Paula is currently working as a Contributing Writer for Forbes Brasil since March 2021. In 2007, they joined FASANO as the Head of Public Relations, where they held the position for an unspecified period. In 2016, Paula founded Ello Agency. Additionally, they have also worked as the Chief Brand Activist at Amyris from July 2021 to July 2023.
Paula Bezerra de Mello earned a Bachelor of Arts degree in History from Brown University, completing their studies between 1999 and 2003.
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FASANO
The Fasano brand is widely recognized for its excellent gastronomy and services. Restaurateur Rogerio Fasano is at its helm, who made the transition from restaurants to hotels and reinvented the concept of understated luxury in Brazil. With 23 restaurants and 7 hotels, the brand became synonymous with quality, attention to detail and particularly discreet service. "Good service is subtle," says Rogerio Fasano, whose starred restaurant Fasano in São Paulo is renowned as the best Italian cuisine in the country. Four years after the inauguration of the first hotel in São Paulo, the inception of Hotel Fasano Rio de Janeiro in 2007 redefined the hotel scene in the city of Rio de Janeiro. As in São Paulo, the hotel has become a mandatory destination in Rio, hosting artists and opinion leaders from around the world. 2007 marked the partnership with JHSF, leader of the high-end real estate market in Brazil and paved the way for the continued international expansion of the brand. Fasano in Punta del Este and Fasano Boa Vista in São Paulo, also designed by Isay Weinfeld, came next to consolidate the Group as the largest luxury hospitality icon in the country. In 2018, three hotels were launched – Angra dos Reis, Belo Horizonte and then Salvador. 2020 will be the year of the new Hotel Fasano Trancoso, project "by the beach" set on a unique location by Itapororoca beach.