Nivara Xaykao

Nivara Xaykao is a seasoned professional in trend forecasting and marketing strategy, currently serving as the Culture & Consumer Insights Director at Fashion Snoops since October 2021. Nivara's expertise encompasses a wide range of categories including consumer insights, emerging industries, and sustainability. Previous experience includes tenure as a Color Marketing Strategist at Benjamin Moore & Co., where Nivara specialized in color trend forecasting and marketing strategy, and as a Womenswear Trend Forecasting Manager at Macy's. Nivara also has a background in graphic design and product management, having worked with companies like Stylesight, Ariela-Alpha International, and Texas Folklife. Nivara holds a Bachelor of Science degree in Textiles and Apparel Design from The University of Texas at Austin.