Sandeep Paul

Sandeep Paul is an accomplished marketing professional currently serving as the Lead for Trade Marketing and Offline Channels at Oswaal Books since July 2024. With a robust background in trade marketing, Sandeep has held various leadership roles, including Lead for Trade Development at Fast&Up India and Project Lead at CPM India, where responsibilities encompassed GTM planning, trade spend management, and brand advocacy for top MNCs. Previous experience includes managing relaunch strategies at Kaunis Marketing Services, field operations at Hindustan Field Services, and sales roles at VLCC and L'Oreal. Sandeep holds a PGDBM in Marketing from the University of Pune and a Bachelor's Degree in Business Management from MATS University, complementing extensive expertise in sales, distribution, and consumer engagement initiatives across notable companies in the FMCG sector.