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Derek Lee

Senior Brand Experience Designer at Fastly

Derek Lee has a diverse range of work experience in the field of creative services and communication design. Derek is currently a Creative Services Designer at Fastly, where they are responsible for driving the brand identity and creative voice of the company across global marketing and internal communications. Derek collaborates with marketing and product teams to create visually impactful content for integrated marketing campaigns. Prior to their current role, Derek worked as an Independent Consultant, providing communication design services to tech startups and growth companies. Derek focused on brand marketing and communication design to drive customer engagement and translated user needs into sales and marketing collateral. At Commure, Derek served as a Brand Designer and played a key role in repositioning the company's core brand message across products and services. Derek collaborated with marketing teams to develop integrated marketing campaigns that increased reach and engagement, resulting in a 20% increase in qualified leads. Derek also contributed to the expansion of the Commure rebrand through two acquisitions. As a Design Manager at murmuration, Derek led the development of a cohesive brand identity system across products and services. Derek successfully executed virtual conferences, annual reports, and partnership hub launches. Furthermore, Derek worked as a Presentation Designer at FleishmanHillard, where they utilized brand strategy and design to capitalize on new business opportunities. Derek also served as a Communications Designer at Havas, developing cohesive brand identity systems for clients in the health and wellness sector. Additionally, Derek worked as a Brand Strategist at Canopy Brand Group, where they designed promotional materials and developed positioning strategies for national wine and spirits brands.

Derek Lee's education history begins with a Master's degree in Branding from the School of Visual Arts, which they obtained from 2017 to 2018. Prior to that, they attended Baruch College, where they pursued a BBA (Bachelor of Business Administration) without specifying the start and end years. Their field of study at Baruch College was Computer Information Systems and Accounting.

Derek then pursued a Bachelor of Fine Arts (BFA) in Electronic Design and Multimedia at The City College of New York, but the specific years of their enrollment are unknown. Additionally, they studied Chinese Language/Calligraphy at Nanjing University, although the degree obtained is not mentioned.

For further enrichment, Derek completed a Certificate Program in Data Visualization and Infographics at Parsons School of Design - The New School. Again, the dates of enrollment are not provided.

In addition to their formal education, Derek earned a certification in Infographics and Data Visualization from Parsons School of Design - The New School in June 2021.

Location

New York, United States

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