Sara Herrera

Sara Herrera has extensive work experience in the beverage industry. Sara served as the Vice President of Operations Mexico at Fat Tuesday since May 2022. Prior to that, they worked at Anheuser-Busch InBev, where they held the role of General Manager from March 2017 to July 2022 and Sales Manager from January 2015 to January 2017. Before joining Anheuser-Busch InBev, Sara worked at Grupo Modelo, where they held various roles including Trade Marketing Manager from January 2013 to December 2014, Impacto Leader from May 2012 to January 2013, and Project Leader from May 2012 to December 2012.

Sara Herrera obtained their Bachelor's degree in Marketing from the Universidad de Guadalajara, completing their studies from 2000 to 2004. Later, from 2007 to 2008, they pursued a Diploma in General Sales, Merchandising, and Related Marketing Operations at the same institution. Continuing their education, Sara pursued a Master's degree in Marketing from UNIVA from 2014 to 2016.