Joel Adam Smith

Joel Adam Smith is a seasoned digital marketing professional with extensive experience in managing and optimizing digital strategies across various sectors. Currently serving as Digital Marketing Manager at Fathom since October 2021, Joel has a proven track record of delivering results through strategic initiatives. Previous roles include Product Manager for Website & Mobile App at Barfoot & Thompson, where Joel defined product vision and drove growth for digital platforms, and Conversion and Automation Lead at World Vision New Zealand, focusing on marketing automation and conversion strategies. Joel also operated as a Marketing Consultant, helping businesses enhance their digital marketing systems, and has held positions that consistently demonstrated strong analytical and optimization skills, contributing to significant growth metrics across various organizations. Joel holds a Bachelor of Business with a Marketing Major from Queensland University of Technology and completed an International Business exchange at Pukyong National University.