Erika Wagner

Erika Wagner is a Strategist for Paid Media at Fathom. Erika has over nine years of experience in eCommerce and digital marketing. Erika started their career as an Account Manager for Walmart.com, WayFair, and other distributor accounts. Erika was then promoted to Data & POS Analyst where they communicated and provided insights on the state of business for managed accounts. Erika has also been responsible for updating product content to optimize and increase product SEO & visibility on retail sites. In their current role as Strategist, they coordinate with buyers & internal stakeholders to create strategy and digital marketing plans for key product seasonality. Erika has also been the lead on Retail Digital Advertising Self Service Platforms for Walmart.com & HomeDepot.com.

Erika Wagner has a Masters in Entertainment Business from Full Sail University, a Bachelors of Music: Concentrating in Piano and Music Management from the University of Delaware, and a Certification from Google Digital Academy (Skillshop) in Google Ads Search Certification. Erika also has a Certification from Google Digital Academy (Skillshop) in Shopping Ads Certification and a Certification from Google in Advanced Google Analytics Certification.

They work with Cierra MacDonald - Senior Specialist, Paid Media, Nick Martin - Specialist, Paid Media, and Tori Odell - Strategist, Paid Media. Erika Wagner reports to Claire Wirtanen, Manager, Paid Media.