Faux Consultancy
Claire GUILLAUME is an accomplished marketing and public relations professional with extensive experience in the luxury beauty and fragrance sectors. Currently serving as Account Director at Faux Consultancy since September 2021, Claire leads a team of eight and oversees the communication and PR strategies for an impressive portfolio of 18 beauty brands, including Guerlain and Christian Louboutin Beauty. Prior to this role, Claire held positions such as Senior Public Relations Manager and Public Relations Manager at LVMH Perfumes & Cosmetics, where strategic management and execution of marketing campaigns were paramount. Claire's career also includes significant experience at Puig as a Senior Brand Manager and roles in marketing coordination at Luxuria Trading and Jets swimwear. With a BBA specializing in Luxury Marketing from EDHEC Business School, Claire has consistently driven brand visibility and engagement across diverse markets, specializing in the MENA region.
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Faux Consultancy
Founded in 2011, Faux is the Middle East’s leading Public Relations and Events Consultancy, working in partnership with global brands, and the region’s most exciting independent concepts. Based in Dubai, and working actively across the whole of the GCC, Faux is a trusted on-the-ground partner for brands focused on amplifying their visibility and commercial success in the region.