Faux Consultancy
Joya Haddad is a seasoned public relations manager with extensive experience in the fashion industry, currently serving at Faux Consultancy since September 2021 after progressing through various roles such as Senior Public Relations Executive and Public Relations Executive. Previous experience includes a brief tenure as a PR and Communication Trainee at Valentino, and significant contributions at HassIdriss, where Joya art directed a couture campaign, enhanced brand positioning on social media, and successfully managed product design and team collaboration. Joya's diverse background also includes roles in brand representation, fashion styling, and creative direction with experience at Rinascente, ACT Concept Store, and KITTIMA. Joya holds a Master of Arts in Fashion/Apparel Design from Domus Academy and a Bachelor of Arts in the same field from Lebanese American University.
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Faux Consultancy
Founded in 2011, Faux is the Middle East’s leading Public Relations and Events Consultancy, working in partnership with global brands, and the region’s most exciting independent concepts. Based in Dubai, and working actively across the whole of the GCC, Faux is a trusted on-the-ground partner for brands focused on amplifying their visibility and commercial success in the region.