Farah Asim

Farah Asim is an accomplished Public Relations and Marketing professional with 17 years of experience across leading multinational companies in Pakistan and the Middle East. Currently serving as Head of Corporate Affairs at Faysal Bank Limited, Farah has held key roles such as Head of Communications at Standard Chartered Bank and Head of Corporate Affairs at Haleeb Foods Limited. An expert in media and corporate communications, particularly during crises, Farah's diverse skill set includes brand management, internal communication, event management, and stakeholder engagement. Farah's educational background includes multiple MBA degrees, a Master's in Economics, and completion of advanced programs at the National Institute of Banking and Finance and Lahore University of Management Sciences.