Marcos Leta is the founder of Fazenda Futuro, Brazil's first foodtech company, established in May 2019, which focuses on creating plant-based meat products with the texture and taste of meat, driven by the mission to change the way the world eats and envisioning a preference for plant consumption. Additionally, Marcos serves as an investor in Strava, a platform designed for athletes, while having previously founded do bem™ in January 2009, which revolutionized the Brazilian beverage industry by introducing 100% natural juices without added water, sugar, or preservatives. Marcos began career endeavors in various capacities from January 2004 to January 2007, following a Bachelor's degree in Business Administration from Ibmec, completed between 2002 and 2005.
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