Irene M. is an accomplished Brand Manager with extensive experience in the food and beverage industry, currently serving at F&B Indonesia since October 2019, overseeing multiple brands including Chatime and Gindaco. Previously, Irene held the role of Brand Manager at Sour Sally Group, contributing to the launch and growth of Gulu Gulu, and served as Brand Activation Executive within the same organization, focusing on innovative product marketing. Irene's career began with a leadership position in the Student League Cabinet at LSPR Jakarta, where responsibilities included event management and social media strategy, complemented by freelance graphic design experience from 2012 to 2016. Irene holds a postgraduate degree in Business/Corporate Communications and an undergraduate degree in Public Relations from LSPR Communication and Business Institute.
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F&B Indonesia (Chatime Indonesia)
F&B Indonesia is a company that oversees Chatime, Cupbop, Gindaco, Chatime Atealier, and Go! Go! CURRY - Genki no Minamoto since 2011 as a member of Kawan Lama Group. As of early 2022, F&B Indonesia manage more than 500 store locations in 50 cities in Indonesia.