Aniek Poel - Groenwold

Aniek Poel - Groenwold is a seasoned marketing professional with extensive experience in communication and customer journey management. Currently serving as a Senior Communicatiespecialist | Merkbeleving at FBTO since January 2025, Aniek creates impactful brand experiences. As the owner of Stories by Aniek, freelance marketing services are provided, focusing on content, social media, and branding for various clients. Previous roles include Customer Journey Manager and Lead CX-vakgroep at Achmea, Digital Marketeer for Achmea's start-up Homies Alarm, and Social Advertising Strategist at Centraal Beheer. Aniek's educational background includes a Master of Science in Marketing Management and ongoing studies in corporate branding and strategy at Nyenrode Business University and Rotterdam School of Management, Erasmus University.